An ideal project story should show a detailed overview of that product. From visuals, features, benefits, timeline, budget breakdown, team & expertise contributed to the project, everything should be covered that a potential backer needs to know to contribute to the project.
Some of the things are listed below:

• Project Overview: Start with a concise yet engaging overview of your project. Clearly state what your project is about, its purpose, and why it's innovative or valuable.
• Storytelling: Share the story behind your project. Explain how and why you came up with the idea, any challenges you've overcome, and what motivates you to bring it to life.
• Visuals: Use high-quality images, videos, and graphics to showcase your project. Include product renders, prototypes, or demonstrations to give backers a clear visual understanding of what they're supporting.
• Features and Benefits: Detail the key features, functionalities, and benefits of your product or idea. Highlight what sets it apart from existing solutions and how it addresses a specific need or problem.
• Timeline: Provide a timeline or roadmap that outlines the milestones and stages of your project. This helps backers understand the progress and expected delivery timeline.
• Team and Expertise: Introduce your team members, their roles, and relevant expertise. Share their background, qualifications, and contributions to the project to build trust and credibility.
• Budget Breakdown: Transparently break down how you plan to use the funds raised. Include details about manufacturing costs, marketing expenses, fulfilment, and any other relevant expenditures.
• Backer Rewards: List and describe the rewards backers can receive at different pledge levels. Explain the value of each reward and what backers can expect.
• Risks and Challenges: Acknowledge any potential risks or challenges associated with your project. Be honest and transparent about these factors and how you plan to mitigate them.
• Frequently Asked Questions (FAQs): Anticipate common questions and address them in an FAQ section. Provide clear and detailed answers to help backers make informed decisions.
• Call-to-Action: Include a prominent call-to-action button that directs visitors to back your project or learn more. Make it easy for backers to take action and support your campaign.
• Any other things that a backer should know before contributing to your project. It can be anything like future risks and challenges, how you will utilise the money etc.

By sharing comprehensive and engaging content on your project page, you can effectively capture the interest of potential backers, communicate your project's value proposition, and increase the likelihood of crowdfunding success.