Lots of people asked me this question about how and where we can promote our crowdfunding campaign to get positive results. This is the pervasive question that people actually asked me frequently about crowdfunding campaigns.
How do you do that? How do you get people to spend attention on how to get people actually on your campaign?
I know it’s hard. I readily admit you this is not easy; this is not something where it’s like you push a button, and like a bunch of people then show up on your doorstep, you know they are backing your campaign.
You see a surge in pledges. It doesn’t work like that. A lot of crowdfunding campaigns are engineered to be successful.
There are lots of pre-launch that’s done before the campaign to make it so that when you hit that launch button, it’s instantly funded; this is something that does not talk about very much.
Still, it’s one of the secrets if you will find crowdfunding, but at the same time, there are more things that you can do to continue to get attention to your campaign and to make sure that you must follow these tips accurately.
Table of Content
Tip 1:- Making your email list
An email list is the number one way that people directly convert to backers. You know you have a bunch of people on your email list what you need to do; you need to tell these people about this campaign.
You need to see them persuade them of the value of becoming a backer and also segmenting this list, so certain people are opening your emails, certain people are clicking the links in your emails who are the people that are not opening it you can send ads, individuals email to these people.
Make them first open your email before you actually warm them up to the concept of giving money to your crowdfunding campaign.
So you have to segment your email list. You have to treat these as individuals. These are people with thoughts, questions, and objections. Make sure that you start a two-way dialogue or conversation, and from there, they are far more likely to convert into becoming a backer of your crowdfunding campaign.
Tip 2:- Contact with your friends and family
Your crowdfunding campaign is direct outreach to your friends, family, and second-degree connections, so I am not just talking about like posting once on Facebook and hoping that people give money to your campaign.
I am talking about is more so directly messaging people on Facebook and telling them about this project, telling them why it means so much to you, telling them about your story and why it is you are raising money and all the hard work you put into making this product.
You have to sell your idea to them by making two-way communications again but in a very polite and convincing manner to everyone on your Facebook messenger list or other communication channels.
So it’s essential to reach out to your friends and let them know about this crowdfunding campaign.
Social media is one of those things where you either need to have it set up we’re hand, or you do a bit of paid marketing so more time you have to actually engage in organic marketing like building up your twitter, building up your social media followers, building up your Instagram or your Facebook. The more time you have, the more chances you have to be able to do that, or if you don’t have more time than you must engage in paid marketing. You have to arouse curiosity in the potential backers and mainly targeted people and make them contact.
Tip 4:- PR and Media
So getting the word out through publications. You are getting the word out to journalists and bloggers and getting them to write about you and your product idea. When you began to get some media stories not only do you build your credibility not only you do make it so that you have access to this entire new audiences and get instant traffic to your campaign, but also it makes more likely that new people who come to your project are going back you have that social proof element, you have publications that have already written about you and that attract the people to check out your campaign or your project because it’s been certified by someone else. It’s almost is like a stamp of approval.
Tip 5:- Use promoting websites (paid or unpaid)
Trust me, and this actually works; this technique may or may not waste your money if you want backers instantly. There are lots of websites which provide you this kind of service. I take help from the following site. Some of our paid and some of are un-paid (free)
A crowdfunding platform meant for individuals and particular causes. No all or nothing requirement and reasonable fees. Funding on GoFundMe is not all or nothing. That means you keep whatever funds you up regardless of whether or not you reach your preferred funding goal. Unlike some of the other crowdfunding sites, fees are the same, whether you get fully or partially funded. Keep in mind that this may lead to donors expecting 100% results even if you get less than 100% funded.
Gadgetany.com’s aim is to simplify the marketing aspect of your crowdfunding campaign at affordable prices. Their plans are starting from $49. Once you submit, your campaign is listed on the website for potential backers to see. They provide an incentive for the backers to share and promote your campaign. They give their 100% to their clients.
BackerClub is a platform that conquers the gap between backers and campaign creators. How it functions is straightforward. Once you join the platform and launch the project, all you have to do is offer an exclusive agreement for BackerClub backers. This can be a price discount, a free add-on item. As a private club for serial backers, the average BackerClub member has backed 104 crowdfunding projects. Suffice to say, BackerClub puts your campaign in front of the right people.
I used these steps, and it’s like a fantastic experience for me. It’s like it’s the best thing that ever happened to get the backers after launching your campaigns. Read more blogs to know more about crowdfunding and how to earn more money through campaigns.