Would having access to your favorite creator’s Newsletter through a messaging app like WhatsApp make you more likely to sign up for it?
An unannounced “Newsletter” feature is mentioned in code in a recent WhatsApp beta for Android, according to WABetaInfo. It’s a private area in the Status tab where you can share content with many followers, though its precise workings are unclear. The default setting is to hide names and other contact information.
The newsletter will give users complete control over what they see, according to Wabetainfo’s research. Ads are not mentioned yet, and there is no indication that algorithm-based recommendations will be incorporated into the feature. The content that users select will be displayed in chronological order. Additionally, it appears that Newsletter will support handles, enabling WhatsApp users to browse and subscribe to newsletters by directly looking up a username in the app.
There is currently no information on when WhatsApp’s Newsletter will be made available for beta testers as it is still in the early stages of development.
Users frequently forward messages and receive news through group discussions on WhatsApp, which is both a messaging service and a source of information. The delivery of some of that information could be streamlined with Newsletters. Since many years ago, Meta has shifted its focus to privacy-focused services, such as communities that connect various group chats. The upgrade might increase WhatsApp’s functionality without transforming it into a social network like Facebook.