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Activision According to Blizzard’s most recent quarterly report, its mobile division, King, brings in the most money from PC gamers as opposed to console users.
Activision Blizzard’s most recent fiscal year was one of its more tumultuous ones as a result of UK regulators blocking its merger with Microsoft, which threatened to derail the agreement. Despite the controversy, the studio’s core products have continued to arrive on schedule.
A lot of hype surrounded the debut of Overwatch 2 and Call of Duty: Modern Warfare 2 last year. Several World of Warcraft expansions are also available, and Diablo 4 will soon join them in generating much-needed excitement for the series.
However, you might notice a pattern that the most recent quarterly financial report shows that some of the company’s biggest launches have been for PC players.
Activision Blizzard now makes more money from PC than consoles
The PC has, for the first time, generated more revenue for the company per platform than consoles, according to the most recent quarterly report for Q1 2023.
Activision Blizzard has historically had greater financial success with consoles, at least according to their yearly reports.
In the most recent fiscal year, they recorded $666 million in sales from their PC platform, $27 million more than the $639 million from consoles. Nevertheless, neither platform comes close to matching mobile earnings, which reported $956 million in total sales, largely due to Candy Crush.
In actuality, PC sales increased by 74% in Q1 2022 compared to Q1 2022. They saw an increase in total revenues of more than $1 billion over the previous Q1 quarter, with all other platforms seeing some growth in revenue as well.
With $386 million in revenue, Blizzard is in charge of more than half of PC revenue. The research highlights Overwatch 2, World of Warcraft expansions, and the Diablo series as having contributed to the rise in PC gaming income.
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By the conclusion of the fiscal year, the PC might rank as their second-most lucrative platform, if this trend holds. Candy Crush is still unsurpassed, though.