Image credit : Entrepreneur
Amazon is revolutionizing cashless payments with a new initiative called Amazon One. This technology enables customers to make contactless payments for groceries and other services using their palms. By simply hovering their palms over an Amazon One device, subscribing customers can pay for their purchases, access loyalty benefits, and even gain entry to certain locations.
The service is already available at 200 locations across 20 U.S. states, and Amazon plans to expand it to over 500 Whole Foods and Amazon Fresh stores nationwide by the end of the year. Other businesses, like Panera Bread and Coors Field stadium in Colorado, are also implementing Amazon One as a secure and convenient payment, identification, and entry tool.
Amazon emphasizes the security of palm payment, as the technology analyzes both the palm and its underlying vein structure to create unique “palm signatures” for each customer. These signatures are securely stored in the AWS cloud and cannot be replicated. The company assures customers that their palm data will not be shared with third parties, including government entities.
Paying with your palm via Amazon One is a pretty great experience, and customers have been “voting with their palms” for many months now. By end of year, you won’t need your wallet to pay when checking out at any of the 500+ U.S. @WholeFoods. https://t.co/fizfZIDo3P
— Andy Jassy (@ajassy) July 20, 2023
To register their palms, Amazon customers can pre-enroll online using their credit or debit card, Amazon account, and phone number. The enrollment process is completed by scanning their palm at any location with an Amazon One device.
“By end of year, you won’t need your wallet to pay when checking out at any of the 500+ U.S. @WholeFoods,” Amazon CEO Andy Jassy tweeted.
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“We are always looking for new ways to delight our customers and improve the shopping experience,” Leandro Balbinot, chief technology officer at Whole Foods Market, said. “Since we’ve introduced Amazon One at Whole Foods Market stores over the past two years, we’ve seen that customers love the convenience it provides.”
