A recent report suggests that Amazon is considering releasing a brand-new standalone app for its live sports programming and other sports content.
The Information reported on Wednesday, citing sources with knowledge of the situation, that it might entail the e-commerce giant splitting its present sports products from Prime Video to sell them as part of a separate product.
Amazon offers a growing selection of sports material, including live feeds of NFL and Premier League soccer events as well as some baseball games thanks to a special arrangement with the New York Yankees.
The Information’s report follows recent remarks by Amazon CEO Andy Jassy in which he confirmed that live sports were a continuing area of interest for the company. Despite the fact that the company hasn’t made any official statements about the likelihood of it launching a standalone sports app, it’s important to note that the report comes after Jassy’s recent comments.
Also unknown are the potential release dates for such an app from Amazon and whether a monthly fee will be required to utilize it. Along with the app, it’s also feasible that the sports content on Prime Video would remain but be locked behind a barrier.
Even while the rights to broadcast live sports can be expensive, these agreements can also increase the number of streaming companies’ customers.
For instance, Apple is also experimenting in this area. Apple TV+ signed a deal with MLB earlier this year to stream games live on Friday nights. For the ensuing ten years, it will be the sole streamer of MLS games.
Service that streams As expected given that it is supported by NBC, Peacock also offers a growing selection of live sporting events. NFL, Premier League, MLB, WWE, golf, and NASCAR are among the sports represented in the content, some of it exclusive.
In addition, YouTube just disclosed a $2 billion yearly deal for NFL Sunday Ticket. With its agreement, YouTube acquired the package from satellite-TV provider DirecTV, which had offered it since 1994, signaling the beginning of the dominance of streaming services in the live sports market.