Apple 2023 MacBook Pro With M2 Pro & M2 Max Could See A 50% Drop In Sales: Rumor

In addition to being delayed once more, the highly anticipated MacBook Pro refresh with the upgraded Apple M2 Pro and M2 Max chipsets may trigger a significant decline in demand for Apple's high-performing laptops in the first quarter of 2023. Despite frequently being able to claim above-average growth in its Mac product line in the past, Cupertino-based tech giant Apple does not seem to be immune to the declining PC market. However, a recent DigiTimes analysis suggests that this pattern of beating the market may soon stop. Also Read: Here Is How To Charge Your Mac Quickly? According to the article, the upcoming 14- and 16-inch MacBook Pro models, which are anticipated to be powered by the powerful Apple M2 Pro and M2 Max CPUs, have yet another release date postponement. According to unnamed sources cited by DigiTimes, a debut in the first quarter of the current year is no longer anticipated. Unfortunately, no details or rumors are provided in regards to the new debut date for the 2023 MacBook Pro. [caption id="" align="aligncenter" width="2000"] Photo Credit: Toms Guide[/caption] Additionally, because of the delayed introduction of each model's successor, shipments of the existing MacBook Pro 14 and 16, which have been available for more than 450 days, could suffer severely. According to sources close to Apple's supply chain, the fourth quarter of 2022 will witness a 40–50% decline in MacBook shipments compared to that quarter's fourth quarter, which has already seen a decline in demand during the often very lucrative holiday shopping season. With the arrival of the 2023 MacBook Pro with the M2 Pro and M2 Max being continuously delayed, it remains to be seen if Apple can halt or even reverse this decreasing trend.