New data revealed that Apple is the second most successful smartphone maker globally in Q1 2022 after Samsung. Additionally, the South Korean tech giant has a 23.4% global market share, as shown by Bankless Times. So, Samsung and Apple are warring for the position of top manufacturer in the smartphone sector.
Furthermore, Samsung sold 73 million phones in Q1 2022. Meanwhile, Apple sold 56 million iPhones, an 18% global market share. According to the report, the Cupertino tech giant had a 2.2% jump year-on-year. Thus, Apple was the only OEM in the smartphone sector to have positive growth as the global smartphone market plummeted by 8.9%. In addition, Chinese Xiaomi, Oppo, and Vivo come after Samsung and Apple, making the top five smartphone suppliers by volume.
Moreover, Apple surpassed brands that sell a wider range of smartphones and are cheaper than iPhones. Besides, an excerpt from the research data of Counterpoint Research from last month depicts Apple as the leader in the global premium market in Q1 2022 –
“Apple and Samsung drove the volume growth in the ultra-premium segment. In the ultra-premium price segment, the iPhone 13 Pro Max and the iPhone 13 Pro together captured over two-thirds of the sales volume. The reason was the strong volume growth in the US, Western Europe, and China. The sales in the >US$1000 price segment grew 176% YoY in Q1 2022 in China. Hence, it alone captured over one-fifth of China’s smartphone market value during this quarter. Meanwhile, Apple emerged as the biggest winner from Huawei’s decline in the premium market. The premium market in China still holds potential and will be driven by upgrades, especially by users from Huawei’s large installed base.”
Additionally, the third-generation iPhone SE wasn’t very popular among consumers. So, how the new colors of the current iPhone 13 generation and the upcoming iPhone 14 lineup will perform? We’ll have to wait and see.