After looking at Apple’s job postings, it seems like the company’s plans for augmented reality and virtual reality aren’t affected by the general hiring freeze. Apple’s AR/VR headset is expected to come out in the first half of 2023, so there is a lot of pressure to finish what could be the most important new product category for the company.
There are 217 open jobs on Apple’s AR team in the U.S., 171 in VR, and 145 in a category that includes both AR and VR. Apple has been buying companies and hiring people for years, but it still needs more than 500 technical experts to help it launch its next big product in a whole new category. Tim Cook, the CEO of Apple, has said many times that augmented reality (AR) is a very important product for the future of the company.
Mark Gurman, an Apple analyst, has news about changes and additions to the management team. Gurman says in his latest Power On newsletter that Apple’s senior director of engineering, Yaniv Gur, has been moved to the AR/VR group.
Gur has worked for Apple for over 20 years and has been in charge of making the iWork apps for the company. With this move, Apple may be adding work-related features to its headset. It will be interesting to see how Apple handles the way an AR/VR headset overlaps and competes with its iPad and Mac product lines.
Gurman also said that Apple has convinced Dave Scott to return to help with the launch of the AR/VR headset. Gurman says that Scott was a senior manager on Apple’s self-driving car project before he left to become CEO of Hyperfine, a company that makes mobile MRI scanners.
Scott’s work on self-driving cars goes well with the Apple headset’s complicated hardware and software integration. AR applications need to be able to recognize things in your environment. Scott’s knowledge about health care could also be useful for the headset. Apple seems to use each new product as a chance to talk about health and privacy.
With so much focus on AR and VR development, it’s clear that Apple is putting a lot of money into a new product, and all signs point to an Apple VR headset with AR features coming out in 2023.