On June 6, Apple announced a completely revamped MacBook Air and an updated 13-inch MacBook Pro, both powered by its recently-released new M2 chip. And the products take all the experiences users have had so far with Apple’s laptops to the next level. Additionally, the M2-powered MacBook Air is within the “right price and performance” to attract buyers who previously had no interest in a Mac system.
Furthermore, a Wintel (Windows laptops powered by Intel) brand vendor claimed that the M2-powered MacBook Air, with a price tag of $1,000 – $1,500, will surpass other high-end notebooks. The reason is that all the new upgrade in the device makes it suitable for that price range. Thus, it will be challenging for Windows and other rival laptop makers to compete against what Apple offers now.
Moreover, the current economic crisis in the western markets also creates a cause of concern. It might lead sales figures to drop drastically as inflation and the cost of living keeps increasing. However, it will not affect only Windows but all the other high-end device makers. Besides, Apple is still struggling with a supply chain crisis after prolonged Covid-19 lockdowns. The reason is that the pandemic forced Chinese manufacturing facilities to close production lines.
Additionally, many Apple products like the 14-inch and 16-inch MacBook Pro are already facing production delays. Thus, it is likely, that the M2-powered 13-inch MacBook Pro will face the same hurdle. But what about the M2-powered MacBook Air?
The 13.6-inch M2 MacBook Air might face the same supply problems. Or, the supply of the other Mac devices will get restricted to compensate for the “anticipated popularity” of the new MacBook Air. Besides, Apple has already expressed concerns over supply issues affecting its products throughout 2022. The company claims that its entire Mac catalog will get impacted by shipping delays, costing Apple around $4 – $8 billion.
Apple needs to solve its supply chain problems and fast. If for nothing else but to assure its customers that its products will be available to them for purchase. Or else it will lose its well-earned popularity in the market to companies who do not put customers on a waiting list.