Home » News » Apple to Unveil New iPads and M3 MacBook Airs Online, Skipping Spring Event

Apple to Unveil New iPads and M3 MacBook Airs Online, Skipping Spring Event

(Image Credit Google)
Apple, famed for its product debuts and enthralling events, is altering its tune this year, opting for online unveilings rather than conventional spring events. This shift in strategy comes as the tech behemoth prepares to debut a new line of iPads and M3 MacBook Airs.

Changing Approach

In a surprising move, Apple is set to break away from its usual pattern of hosting large events to showcase its latest products. Instead, the company is expected to introduce the new iPads and M3 MacBook Airs through online announcements, skipping the traditional spring event that fans have come to anticipate. Renowned tech analyst Mark Gurman from Bloomberg has hinted at Apple's plans to unveil the new hardware on its website in the near future. This departure from the norm signifies a strategic shift in how Apple chooses to unveil its products, opting for a more digital-centric approach.

Upcoming Apple Products

Apple enthusiasts can look forward to a wave of exciting new products hitting the market soon. The lineup includes revamped iPad Pro models, an updated iPad Air with a larger 12.9-inch screen option, as well as new Apple Pencils and Magic Keyboards tailored for these premium iPads. On the Mac front, Apple is gearing up to release 13-inch and 15-inch MacBook Airs powered by the faster M3 chip. These cutting-edge devices are currently in production overseas, with Apple's marketing teams preparing to announce their arrival in the near future.

Significant Milestones

The upcoming product releases mark several notable milestones for Apple. Among these milestones are the first major overhaul of the iPad Pro lineup in nearly six years, the introduction of an iPad featuring an OLED screen, and the debut of a mid-tier tablet offering a spacious 12.9-inch display. Furthermore, the Magic Keyboard is receiving a significant upgrade, while the MacBook Air is set to receive a 3-nanometer chip, promising enhanced performance and efficiency. Despite maintaining its current design, the new MacBook Air's upgraded processor is expected to elevate user experience and productivity. With a plethora of firsts and significant improvements on the way, Apple's choice to skip a big event in favor of online announcements signals a trend toward more streamlined and efficient product introductions. As Apple continues to develop and push the boundaries of the technology sector, fans anxiously await the release of these highly anticipated gadgets, paving the way for a new era of cutting-edge technology and innovation.  

By Omal J

I worked for both print and electronic media as a feature journalist. Writing, traveling, and DIY sum up her life.


In the ever-changing world of technology and retai...


In a bid to capture the attention of users and dri...


Apple is preparing for a game-changing move with i...


Google has been making huge headways in artificial...


Elon Musk's artificial intelligence firm, xAI, is ...


In a digital showdown that has captured the attent...