Google Search requires no new introduction as notorious as it is with “Google” being synonymous with search. Google Search has been on top since around 2000 and there are hardly any search engines that come close to its reputation. Yet.
Although Google still wears its crown proudly, it might soon be replaced with AI-enhanced chatbots like ChatGPT, Bing, YouChat, and others. Even Google has its own chatbot in the making, but this could potentially change the entire dynamic of how we utilize the web.
“I recently learned about a father showing his son the new Bing, and together they discovered and created in a way not easily done with today’s search engines,” wrote Yusuf Mehdi, Corporate Vice President & Consumer Chief Marketing Officer at Microsoft, in the Microsoft announcement for Bing’s AI-powered advancements. “In just a few queries, they captured the wonder and potential of the new Bing and Edge. We are hearing many similar stories.”
Newly Enhanced Chatbots Are Capturing Hearts
Google’s Bard might look promising but it still has a long way to go. Meanwhile, other chatbots like Bing, YouChat, etc are already garnering the attention of the public by using technology that is ceaselessly improving.
As to why these chatbots are gaining popularity, a large percentage of it depends on the chatbots’ ability to communicate like a human. With its large language modeling algorithms and AI (Artificial Intelligence), chatbots can write essays, compose poetry, write computer code, and also answer complex queries using human-like language while remembering context.
Microsoft has invested in the concept of web search more than any other company, spending more than $10B to develop AI technologies and nurture OpenAI’s ChatGPT platform. Not only are these bots useful, but they are also more engaging and fun- especially the recently released new AI-enhanced Bing. “The new Bing is fully integrated with a proprietary version of OpenAI’s ChatGPT, an LLM built explicitly for search.”
This newly enhanced version of Bing is capable of answering questions and creating nuanced content using current information and delivering data with a kind of charm only a chatbot can possess.
“When users recognize the value as they start to try the new Bing, we are hoping to drive engagement,” Divya Kumar, Global Head of Marketing for Search and AI at Microsoft, told Lifewire. “The new Bing understands natural language, saves time, increases efficiency and productivity, and makes the search journey more fun. At the end of the day, it’s all about consumer value.” To top it off, Bing can read documents and automatically generate tables to summarize key points.