Home » News » Billie Eilish Poses Wet and Wild for Eilish No. 2 Ad Shot

Billie Eilish Poses Wet and Wild for Eilish No. 2 Ad Shot

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Billie Eilish Poses Wet and Wild for Eilish No. 2 Ad Shot-GadgetAny
Billie Eilish

Grammy winner, Billie Eilish, poses in the advertisements for her new fragrance, Eilish No. 2, dressed in looks like a sheer, loose-knit dress and a plunging wrap top, in a pitch-black downpour. In a statement, Eilish, 20, said, “I really liked the idea of a darker, rainy world for Eilish No. 2.”

“We started with the original ‘Eilish’ elements of warmth and sweetness, but then added spicy and woodsy elements for a more sultry, and wet feeling.”

According to a press release, the artist “wanted to convey a feeling of her sensual side and being drenched in these notes, worn to envelop the skin.”

Billie Eilish
Image credit: pagesix

Furthermore, the advertising campaign appeared to be a reference to Eilish’s “Happier Than Ever” music video, in which she can be seen dancing outside on a rainy night. According to Parlux President Lori Singer in a press release, “The launch of Eilish was a worldwide success. It was exciting to see fans respond so enthusiastically to Billie’s debut fragrance, a scent that she had been chasing for years.”

“As a passionate fragrance enthusiast, Billie was excited to develop her new scent, took time out of her busy schedule to come to the fragrance lab to meet and work directly with the perfumer.”

Billie Eilish
Image credit: pagesix

Singer added, “Billie knew exactly what she wanted to create; a wet, rainy, sultry, woody floral scent called Eilish No.2.”

More details

The bottle of the new fragrance, like its predecessor, was modeled after Eilish’s favorite body parts – the chest, neck, and collarbone. It also takes cues from the name of the perfume to create “a bond between the shape of the written number and the sensual curves of the bottle and imagery.”

Billie Eilish
Image credit: pagesix

On another note, Eilish No. 2 has been certified by PETA’s Global Beauty Without Bunnies list of cruelty-free products and is vegan, cruelty-free, and manufactured with clean ingredients. Lastly, Eilish No. 2, a $72 fragrance that is dubbed “a dark, woody, and alluring” scent, will go on sale exclusively at BillieEilishFragrances.com on Friday.

Alberto Mesti

By Alberto Mesti

Introvert. Eccentric at times. A fashion enthusiast, designer and writer. Lives for the drama, hates being at the centre of it. Can be best described as 'wannabe modern day Lady Whistledown'.

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