Reed Hastings, co-CEO of Netflix, had hoped that Disney’s Bob Iger would continue his presidential campaign.
Iger, however, unexpectedly made a comeback and was elected to the top position at the Walt Disney Company for a second time.
According to the most recent news report by Business Insider, the former CEO of Disney has unexpectedly returned to his prior position as head of one of the biggest media empires in the world.
The managerial changes at the home of Mickey Mouse caught everyone off guard, including Netflix co-founder Reed Hastings, who also seemed surprised.
It’s important to remember that, in 2018, when Iger announced his retirement, he unveiled a new streaming service, suitably titled Disney+, and promised to deploy it the next year. The new service aims to compete with Netflix, which at the time steadfastly controlled the industry.
And now, the co-founder of Netflix was powerless to remain silent in response to Iger’s return to the company that controls its rival streaming service. Hastings responded to Iger’s unexpected return as the head of the Walt Disney Co. on Twitter. The CEO tweeted that he had hoped for Iger to choose a different path rather than make a comeback in the entertainment industry.
He noted: “ugh. I had been anticipating Iger’s presidential bid.” The creator of Netflix continued by saying, “He is great.”
Iger considered entering politics and running for president, according to a report by Business Insider. The executive contemplated running for president even before the 2016 elections, according to a CNBC report.
After the 2016 presidential elections, the Disney CEO considered running again. He declared incoherently that the US “gravely needs optimism.”
The Iger administration, however, never materialized because, according to rumors, his family objected to the notion.
He is now again competing with Hastings in the streaming service business