Metaverse push is going to hoard people’s digital existence, and also, Meta is trying to keep users on-app
Meta, which is Instagram’s parent company, announced that you would be able to buy anything while talking to the small business owners in their DMs. The company claims 1 billion people message a business each week on Meta-owned apps such as Facebook, Instagram, and Whatsapp collectively. Now, small businesses can use Instagram Direct for payments within the chat function. Also, it may consist of the option allowing for customizations or other questions regarding shipping and stock.
Meta said in a press release that if a user asks to make a purchase, sellers can use the in-built Instagram Direct system to request a payment. A click-on link screen will provide multiple options and gateways to make the payment.
In the US, businesses are allowed to use this service. However, they must provide basic personal information to set up the payment system. There is no additional fee on Direct. The company is in touch with PayPal to set up the payment system so that not all information avoids the storage of all in-house information for security reasons. However, on its information page, the company says that it will not share personal information publicly.
The application has been working on the online shopping channel for years now. The Instagram application was made for sharing photos with friends and had been transforming. However, in 2020 the app expanded features such as video, allowing the user to click on icons to show the linked product videos. These videos were a part of the Instagram shop part.
Meta doesn’t want customers to go to the seller’s website. Instead, they want to keep them on Instagram. The company is also advertising for MetaPay. However, no beans were spilled by the tech giant about it. Meta is planning Instagram to look like TikTok. That is why they focus more on short videos with an interface like social media apps. The company wants to make an influencer-market place pipeline to attract more people to buy the product from Instagram.
This step is futuristic for Metaverse, requiring ownership of all aspects of online life, from content streaming to work. The company needs a Meta account to access the Quest Pro VR headset.