Home » News » ByteDance's Douyin Starts Ride-Hailing Business to Make Money in Local Market

ByteDance's Douyin Starts Ride-Hailing Business to Make Money in Local Market

(Image Credit Google)
As ByteDance strives to commercialize the application in the local market, the Chinese version of TikTok known as "Douyin" unveiled an expansion of the service providing in the app. There are now more than 700 million daily active users of ride-hailing services. On the platform, Douyin, the Chinese translation of Tiktok, unveiled its most recent services. According to a report, ByteDance launched the ride-hailing business in an effort to turn a profit. Through the usage of its mini-application platform, which has the support of Alibaba and Tencent, two of the largest state-owned automakers, T3Go will be included in this. As soon as the business introduced this new function, rivals could have to lift their game because the business now has the upper hand. This can result in a new rivalry between the most popular local applications. [caption id="" align="aligncenter" width="1200"]ByteDance jumps into ride-hailing in China with Douyin in monetisation push into local services sector | South China Morning Post Image credit- South China Morning Post[/caption] All Douyin users have access to the T3Go small app. But the report made it clear that this must first be enabled in order to use a folded menu. For this app, it appears that the same users made bookings. This could be Douyin's most recent move that the top players on the field appreciate. According to Pandaily, this capability may eventually develop into a third-party application that gives ride-hailing services legitimacy, much like AutoNavi and WeChat. Additionally, the corporation has been outspoken about its investigation into transportation services, which started in the first half of the year. The business teased the alleged launch of travel services at this time. However, it was delayed because of the large user base and the short amount of time available for reviewing pertinent laws. [caption id="" align="aligncenter" width="594"]ByteDance's Douyin Launches Ride-Hailing Services to Earn Profit in Local Sector | Tech Times Image credit- Tech Times[/caption] In addition to these factors, Douyin discovered that videos about travel, transportation, and Didi drivers are the most popular ones on the platform, having been viewed more than 100 million times in just 30 days. Target cities for the local services sector plan include Didi Chuxing and Meituan. Players predominate in each of these areas. According to a Chinese Ride-Hailing Analyst, "The fact that there are a lot of users and internet traffic on Douyin is one of its strengths. But when compared to the ride-hailing features in online maps providers, it falls short in usability and intuitive design." ByteDance made it clear that it is currently difficult for them to have its own ride-hailing platform. According to the reports, the organization gives cooperation with service providers from various industries top priority. However, TikTok declined to comment on this, thus there was no confirmation. They agreed to cooperate with a number of distribution platforms, which are now both in demand and pertinent, and as a result, this feature became available. ByteDance now allows users to place orders for food delivery from merchants that have created accounts on the platform.

By Monica Green

I am specialised in latest tech and tech discoveries.

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