Cloud Gaming Is Something Netflix Is “Seriously Researching”
October 19, 2022 By Raulf Hernes
(Image Credit Google)
Netflix's vice president of games, Mike Verdu, revealed at the TechCrunch Disrupt conference on Tuesday that the firm is seriously contemplating developing its own cloud gaming platform.
Netflix made a major splash in the gaming world last year with its mobile game selection, but it appears that the firm is now aiming to exploit its general skill in streaming data to enable cloud-based gaming.
Verdu stated, "We're very seriously looking into a cloud gaming solution so that we can reach members on TVs and on PCs. "We'll approach this in the same manner as we did with mobile: by starting small, being modest and careful, and then expanding.
To meet members where they are on the devices they use to watch Netflix, however, we believe that this is a step that should be taken.
On the same day that the firm revealed it has 55 additional games in production, Verdu made his statement.
But it also follows Google's unexpected announcement that it will close down Stadia, its own cloud gaming service, which failed to gain popularity despite its extensive technical expertise in streaming.
Verdu stated that because cloud gaming will be a "value add" to Netflix's economic model, the company believes it can thrive where Google failed. It's a very different business strategy because we're not asking you to subscribe as a replacement for a console, he explained.
The goal is for playing games to eventually just seem incredibly natural wherever you are.
Furthermore, according to Verdu, Netflix is establishing a new gaming studio in California under the direction of Chacko Sonny, who departed his position as executive producer of the Overwatch video game at Activision Blizzard last year.