DoorDash warns about the negative effects of excessive pricing and plans to increase the number of restaurants offering in-store prices

DoorDash to Boost Restaurants Offering In-Store Prices; Warns About Negative Effects of Excessive Pricing (Image credit- Tech Times) According to DoorDash, it will benefit eateries that keep their prices the same as what it costs to buy food at the store. On December 4, 2020, in New York City, a Doordash sticker may be seen on a window of Mallenche Mexican Grill in the Flatbush district of Brooklyn. Startup DoorDash Inc. which delivers food is anticipated to raise $3.14 billion in its American initial public offering. This is just one of the steps the meal delivery service is doing to make sure that its clients aren't being charged excessive costs by the businesses it partners with. DoorDash recently warned its businesses that high markups will lower their rankings on the site. As per reports, the business would give priority to eateries that keep their prices consistent across the DoorDash app. [caption id="" align="aligncenter" width="820"] Image credit- Tech Times[/caption] DoorDash Is Trying to Stop Restaurants from Charging Excessive Prices! According to the most recent reports, DoorDash advised restaurants to cut their rates and request lower positions on the site. "Our mission is to empower local economies while balancing and protecting the needs of each of the audiences we serve -- consumers, merchants, and Dashers," a DoorDash spokeswoman stated. According to the official, high prices could reduce reorder rates by up to 75% and sales by 37%. The food delivery company added that these unfavorable outcomes can result in fewer opportunities for Dashers to earn money and more critical evaluations of eateries. "We encourage restaurants to set prices on DoorDash that more closely reflect in-store menu prices," the DoorDash official continued. [caption id="" align="aligncenter" width="700"] Image credit- MarketWatch[/caption] Effects of Excessive Pricing on DoorDash According to DoorDash, when restaurants charge more for delivery orders, customer discontent on the platform grows. A complaint was provided by the food delivery service. A customer of DoorDash claimed that a cheeseburger that costs $19.99 in-store costs $24.99 when ordered through the app, according to the company's document. The client questioned DoorDash as to why it permits the eatery to overcharge the service. As a result, DoorDash is already advising eateries to keep their prices as stable as possible in order to avoid losing app priority. Also read: With Best Buy, the iPhone 13 and 13 Mini are now unlockable You can click here to get more information regarding the problem with DoorDash's high pricing. Here are some recent articles we wrote about DoorDash: Recently, the company laid off more than 1,200 DoorDash employees as a part of its cost-cutting initiatives. Prior to that, DoorDash started using drones for deliveries in Australia.