For a radio ad promoting a phone they've never used, Google paid hosts $4.6 Million

November 29, 2022 By Monica Green

(Image Credit Google)

Radio ads for the Google Pixel 4 cost a cool $4.6 million and asked on-air hosts to promote their flagship smartphone even if they had never touched it. However, this time, the US Federal Trade Commission (FTC) deems Google's testimonial-like Pixel 4 commercial to be "deceptive." Even though they never used the Pixel 4, Google paid a number of hosts to promote it. According to the most recent revelation by 9to5Google, the (FTC) disclosed that Google and iHeartMedia paid influencers millions of dollars to promote the Pixel phone even though they had not yet received one. Also Read: WhatsApp Poll Features Finally Arrives in All Smartphones These businesses "paid influencers to promote things they never tried," according to the FTC. The Commission further claims that "fabricated testimonials by radio personalities" were used in the Google Pixel 4 radio advertisements. The radio ad's script is now available, and it unmistakably reads like a testimonial from a long-time user of a mobile device.

The advertisement reads, "Is there anything else I enjoy more than getting the ideal shot? capturing the ideal image at night. Both are simple to use with the Google Pixel 4." It invites radio broadcasters to say: "It's my favorite phone camera out there, especially in low light, due to Night Sight Mode." to make it seem like a genuine endorsement. "Everything, including my son's football game, a meteor shower, and a rare spotted owl that landed in my backyard, has been the subject of my studio-like photography. Is that right? Pictures or it didn't happen." In its report, 9to5 Google states that the phone manufacturer gave these radio hosts a total payment of about $4.6 million.

By Monica Green

I am specialised in latest tech and tech discoveries.

For a radio ad promoting a phone they've never used, Google paid hosts $4.6 Million

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