source: Emal on Acid
Google has announced that it will be introducing a verified checkmark for trusted senders in Gmail. This new feature is aimed at making it easier for users to identify and trust legitimate emails from verified sources.
The Problem with Email Security
Email security has been a growing concern for both businesses and individuals in recent years. Phishing scams and email spoofing have become more sophisticated, and many users are hesitant to open emails from unfamiliar senders.
To combat this, email providers have been working on various security measures, such as DMARC and BIMI, to ensure that emails are authenticated and can be trusted. However, these measures can be difficult to understand and implement for the average user.
The Solution: Verified Checkmarks
Google’s new verified checkmark for trusted senders is aimed at making it easier for users to identify legitimate emails from verified sources. The checkmark will appear next to the sender’s name in the inbox and will indicate that the email has been authenticated by DMARC and BIMI protocols.
This will give users peace of mind that the email is from a trusted source and will reduce the risk of them falling victim to phishing scams or email spoofing.
How It Works
To display the verified checkmark, senders will need to implement both DMARC and BIMI protocols. DMARC ensures that emails are authenticated and that the sender’s domain is authorized to send emails. BIMI allows companies to display their logo next to their email in the inbox, adding an additional layer of verification.
Once these protocols are implemented, senders will need to apply for verification with Google. This will involve completing a verification process to confirm their identity and ownership of the domain.
Also read: Twitter removes legacy blue checkmarks
Google’s introduction of the verified checkmark for trusted senders is a positive step towards improving email security and reducing the risk of phishing scams and email spoofing. By making it easier for users to identify legitimate emails from trusted sources, Google is providing an additional layer of security that will give users peace of mind when opening their emails. While implementing the necessary protocols and completing the verification process may be time-consuming for senders, it will ultimately be worth it in terms of building trust with their audience and protecting their brand from email fraud.