Image credit : The Keyword
In a move that underscores its commitment to enhancing user experiences, Google has introduced its innovative Search Labs feature in Japan and India. This expansion comes as a response to the growing demand for more intuitive and personalized search results.
After its debut in the US in May, Google is now expanding the Search Generative Experience (SGE) internationally, launching it in India and Japan. This feature is being introduced via the Search Labs opt-in, allowing users to engage with it voluntarily. In India, SGE is available in English and Hindi, with a language toggle for easy switching. It also supports voice input and verbal responses. The rollout in Japan is accompanied by ads.
In the US, a new drop menu has been added to the AI-powered overview in Search Labs. Clicking on a new arrow icon opens this menu, presenting users with web pages and additional context related to their search topic. This addition has been received positively, especially due to its inclusion of source links alongside the overview.
People tell us they find the suggested follow-up questions beneficial to see examples of how to refine their search, and they’re asking longer and more conversational questions in full sentences because generative AI in Search can help them quickly find what they’re looking for. Overall, we’re seeing people try queries that they never may have thought they could search for before, creating new opportunities for Google to be helpful.
Google has also shared insights from user research on the Search Generative Experience. The research highlights a “positive experience,” with a noteworthy trend being the highest satisfaction scores coming from younger users (aged 18-24).
This group appreciates the conversational follow-up questions that SGE enables. The reasons behind its popularity among this age group could potentially yield intriguing research findings. Google expressed enthusiasm about expanding this feature to more countries in the future.