Google Gets an Official Mastodon Account, but There’s a Cache

November 26, 2022 By Raulf Hernes

(Image Credit Google)

With Elon Musk now in charge of Twitter, one of the best social media apps (at least previously), and generally wreaking havoc, many users are looking for a replacement. Mastodon, a decentralized social network composed of multiple, "federated" independently-run servers that can connect with one another, has been one of the most visible candidates. The issue with it right now is probably the same as it is with every other emerging social network: adoption. However, Google, of all companies, is just getting started with a Mastodon presence. We began spotting posts from a Google Mastodon account earlier this week. But take note of how we phrased it: this isn't Google's primary social presence, but rather a new home for the Google Search Liaison account. There is an official Search Liaison account on one of the main Mastodon instances, mastodon.social, as well as one for Danny Sullivan, Google's Public Liaison for Search. Both accounts appear to be going all-in — their bios direct people to follow them on Mastodon for "the latest updates," and tweets state that they're "cross-posted from Mastodon."

(Cross-posted from https://t.co/FyJmMUcqPJ)
We've created a new guide to Google Search ranking systems to make it easier for creators and others to learn about our more notable systems. Learn more here: https://t.co/IFAXdDqlsz — Google SearchLiaison (@searchliaison) November 21, 2022

While this is an exciting development for Mastodon supporters, it does not necessarily imply that Google is fully embracing Mastodon. While the company is concerned about Twitter imploding in the coming weeks, it does not appear to be abandoning the platform just yet. Nonetheless, the fact that a multibillion-dollar corporation is establishing an official presence on Mastodon bodes well for the platform's future. We'd like to see more Google accounts over there to be more confident about this, but we don't have any at the moment.

By Raulf Hernes

If you ask me raulf means ALL ABOUT TECH!!

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