Last Wednesday, Google launched a new LGBTQ+ label for businesses in Maps and Search that let the businesses show as LGBTQ+ owned. The new label might bring more businesses to locate and also has a unique feature to report harassment. And it is only available in the US to verified businesses. Black-owned, Latino-owned, veteran-owned, and women-owned are existing labels on the app.
These labels are added by the business owners instead of members of society. You can search the businesses by these labels. Although, Google doesn’t have any authority to verify these labels.
Google owns tools and resources for those who seek LGBTQ+ friendly businesses.
“This builds on our previous work with the globally available LGBTQ+ friendly and transgender safe space attributes and offers a more objective attribute that only businesses can add to their profiles,” Mackenzie Thomas, product and marketing inclusion lead at Google, wrote in a statement.
To add a label, you need to go to your profile, click on edit profile and then select business information. There will appear a ‘More’ list; from there, you can choose a category. Google also allowed the community to report any abuse or harassment from their customers. Google claims to conduct a proper investigation of those reports.