Image credit : Bloomberg
Apple’s recently launched iPhone 15 series is being received well in China amid the partial ban on the iPhones. The flagship Apple device is faring well, refuting all the claims that the latest competition arising from Huawei Technologies may impact the sales of the California based giant’s iconic handset.
Within the initial 10 minutes of Apple’s launching of iPhone 15 pre-orders, the US-based tech giant’s official site in China crashed due to heavy demands.
The first lot of iPhone 15 Pro and Pro Max devices available on the official Apple Store on Tmall got booked in less than a minute after pre-orders started being taken at 8pm last Friday, as per a report by local news outlet Jiemian via South China Morning Post.
A Tmall official told Jiemian that they had to refill their stock nine times within 30 minutes. He further added that the premium Pro model was the fastest-selling handset.
Meanwhile, a Beijing-based Apple store named JD.com reported that the pre-order sales figures surpassed a whopping 3 million for all the four lineups of the flagship handset.
On Tuesday, the iPhone 15 emerged as the top-selling premium smartphone model on JD.com in the price range of 4,000 to 6,000 yuan (equivalent to US$823). Following closely behind were the iPhone 14 and iPhone 13, with a single Huawei Mate 40 model securing the fourth spot.
Beyond conventional e-commerce platforms, various on-demand service providers and online services like Meituan and Ele.me experienced a surge in demand for the iPhone 15 series.
Meituan, a prominent player in the food delivery sector, collaborated with a network of over 5,000 authorized Apple product retailers situated throughout China. During the initial 30 minutes of last Friday’s presale event, they reportedly generated sales of 200 million yuan for iPhone 15s.
In a similar move, Ele.me, which is owned by Alibaba, partnered with more than 3,000 Apple retailers. They committed to delivering new iPhones to customers within 30 minutes once the official shipping date arrives on September 22.