At the Newfront 2023 presentation, Peacock announced new features that will allow advertisers to create shoppable ads, making it easier for viewers to purchase products they see on TV. The new feature, called Must ShopTV, will allow viewers to use their remote control to purchase products featured in ads directly from their TV.
Here’s how it works:
- Shoppable Ads Must ShopTV will allow advertisers to create shoppable ads that feature products viewers can purchase directly from their TV.
- Easy Checkout When a viewer sees a product they want to purchase, they can use their remote control to add it to their cart and checkout with their Peacock account.
- Personalized Recommendations Must ShopTV will use viewers’ past interactions with ads and purchases to personalize the products they see, making it easier to find products they’re interested in.
- Advertiser Benefits Shoppable ads offer several benefits for advertisers, including increased engagement and conversions, as well as the ability to track the success of their ads.
While shoppable ads are not a new concept, Must ShopTV represents a new frontier in TV advertising. By making it easier for viewers to purchase products they see on TV, advertisers can create a more seamless and integrated shopping experience. This could lead to increased revenue for both advertisers and TV networks.
However, there are also concerns about the potential for intrusive advertising and the privacy implications of collecting viewers’ data. It remains to be seen how viewers will respond to shoppable ads and whether Must ShopTV will become a widely adopted feature.
Overall, Must ShopTV is an exciting development in the world of TV advertising and could pave the way for new innovations and opportunities for advertisers and viewers alike.