Plaintiffs lose their appeal to seek monetary damages in the Google Chrome Incognito Privacy Civil suits

Google 'Incognito' users lose appeal to sue for damages as class. (Image credit- Mint)

Plaintiffs have lost the cloy to pursue monetary damages, as they take legal actions against Google over its data collection practices. As per reports, Google was arraigned to collect data from users in spite of their use of private browsing through Chrome's Incognito mode. In that case, consumers that supplicate Google in 2020 over its data collection practices have lost their appeal to pursue monetary damages of $5 billion. According to the report, the 9th United States Circuit Court of Appeals in San Francisco refused the overture to appeal a lower court decision against the company. Additionally, the plaintiffs had quested the court hearing regarding this and can still seek to overcome their money damages claims during the final judgment in a jury trial set for November. Pleaders, along with Boies Schiller Flexner Veteran Litigator David Boies, put their points in the Court of appeals that the ruling in December that refused the class certification on damages is a downfall for users' claims who are not having enough sources to drag them into the court and file the lawsuit individually. During the interval, Google's attorneys from Quinn Emanuel Urquhart & Sullivan had pleaded with the court to not allow the immediate appeal until they hear from the parties after a final order. However, this allegation was refuted by the company which said that users agreed to the company's data collection and have not to swindle anyone regarding this matter. [caption id="" align="aligncenter" width="1200"] Image credit- The New Indian Express[/caption] A representative from Google stated that the company would defend itself from these claims, in 2020. Furthermore,  Google stated, "As we clearly state each time you open a new incognito tab, websites might be able to collect information about your browsing activity during your session." In addition, reports claim that the proceedings are looking for damages of $5,000 for each individual who used incognito mode since June 1st, 2016, which totals up to $5 billion. Also, the complaint was filed in the United States District Court for the Northern District of California. Although, Google executed its "surreptitious tracking" through several methods, including Google Analytics, Google Ad Manager, and Google Sign-In button for websites. Also read: How to open links in incognito mode? Enable Incognito Link Access in Chrome for iOS? As per the malady, Google failed to inform its users in the incognito message about using these tracking tools. Formerly, Bloomberg reported that a federal judge refused Google's initial request to close the case in March 2021. As per US District Judge Lucy Koh's ruling, the company did not inform the users that they are involved in alleged data collection in private mode.