Samsung unveils new 98-inch 8K Neo QLED TV

Image credit : FlatpanelsHD Leading the market isn't without its challenges. Just when you believe you've secured the finest 8K TV available, Samsung decides to raise the stakes by introducing a fresh flagship 8K TV model. The latest offering, Samsung QN990C, belongs to the Neo QLED range and boasts a massive 98-inch display. This TV employs a mini-LED backlight with zone dimming, features a potent 6.4.4 120W sound system equipped with Dolby Atmos, and maintains the recognizable sleek Infinity One design. Although there's currently no confirmation regarding its release in the US or Europe, the upcoming IFA 2023 event, just weeks away, could likely bring news about the global launch of this high-end set. Potential buyers should prepare their wallets for this acquisition. Priced at 49.9 million South Korean won (approximately $38,100 / £30,000 / AU$58,000), the QN990C comes at a cost nearly four times higher than the 4K 98-inch Samsung Q80C. [caption id="attachment_190054" align="aligncenter" width="1920"] Image credit : SamMobile[/caption] Our inclination towards 8K technology has grown, especially after our positive experience with Samsung's QN900C series earlier this year. Given this, the new flagship model is poised to elevate the high-definition viewing experience further, possibly earning a spot in our collection of top Samsung TVs after undergoing a thorough review. However, a broader availability of 8K content is still needed. [caption id="attachment_190055" align="aligncenter" width="720"] Image credit : Gizmochina[/caption] TCL is the source of the 98-inch panel for Samsung's new TV. TCL is quietly establishing its dominance in the market for 98-inch 4K LCD televisions. Jun Zhao, CEO of TCL CSOT (China Star Optoelectronics Technology), notes the increased consumer preference for large-screen TVs, particularly 98-inch panels, which offer improved border effects, power consumption efficiency, and picture quality. TCL also highlights its panels' anti-reflective attributes and "soft light technology" to minimize ambient light reflection. TCL's edge is attributed to its efficient production lines compared to the previous generation, tailored for manufacturing 100-inch panels. This efficiency translates into significantly divergent price tags despite marginal size differences. While the priciest panels, such as the one in Samsung's latest flagship, remain steeply priced, a range of big panels at varying price points is becoming more accessible. Also read : Review of Samsung Galaxy Z Flip 5: The Foldable That's Perfect for Everyone This appeal is evident not just to Samsung but to a spectrum of prominent brands. TCL reveals that Sony, Xiaomi, Changhong, and Haier have all embraced its panels when crafting large-screen TVs of this caliber. The trend indicates that if you're eyeing a 98-inch TV in the near future, it's likely to feature a TCL panel. Furthermore, it could lead other TV manufacturers to join the 98-inch trend owing to TCL's influence