Audi is poised to make a big push into the electric vehicle (EV) market, according to CEO Markus Duesmann’s recent comments at the company’s annual media conference. Duesmann announced that the German automaker was “on the verge of the biggest product initiative” in its history, with plans to launch around 20 new models by 2025, more than half of which will be EVs.
While it is unclear whether the 20 new models include mid-cycle refreshes, Audi is expected to have an EV in every one of its vehicle segments by 2027. The ultimate goal for the company is to become an all-electric manufacturer early in the next decade.
Duesmann used the media conference to tease one of the upcoming EVs – an entry-level model that will be positioned below the Q4 E-Tron. While details on this new model are scant, it is reported to be an A-segment hatchback similar to the A3. Though an exact timeframe for this launch is not known, industry experts predict that it will happen within the next year and a half as part of Audi’s ambitious plan to roll out 20 new models.
Audi was one of the first legacy automakers to enter the EV market with the launch of its E-Tron SUV in 2019. Since then, the company has released a steady stream of hybrid and fully electric models, as well as a series of concept vehicles known as the sphere concepts. The Skysphere concept roadster was unveiled in 2021, followed by the Grandsphere concept sedan a few months later. Audi has confirmed that the next-generation A8 flagship will borrow heavily from the design of these concepts.
The final two sphere concepts, the Urbansphere and Activesphere, previewed more practical EVs in the form of a minivan and a coupe crossover, respectively. While these vehicles are not yet in production, Audi has stated that the sphere concepts are intended to showcase the company’s future design language.
Audi’s aggressive EV strategy is part of a broader trend in the auto industry, as legacy automakers seek to compete with new players such as Tesla, which has dominated the EV market in recent years. With Audi’s reputation for luxury and performance, the company is well-positioned to appeal to a broad range of EV buyers, from eco-conscious consumers to driving enthusiasts.
Of course, Audi’s success in the EV market will depend on a number of factors, including the availability of charging infrastructure and consumer acceptance of EVs. Nevertheless, the company’s commitment to launching 20 new models in the next few years is an impressive feat that underscores its dedication to the future of electric mobility.
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As the automotive industry continues to evolve, it is clear that electric vehicles will play an increasingly important role in the market. With Audi’s ambitious plans to roll out 20 new models, including an entry-level EV and a range of practical and luxurious concepts, the German automaker is poised to take a leading role in this exciting new era of transportation.