TikTok Planning To Launch In-House Shopping Store

November 12, 2022 By Monica Green

(Image Credit Google)

As the world tilts ever more toward the financial black hole that is the holiday shopping season, Semafor was the first to disclose that a few U.S. firms are being requested to take part in TikTok's new purchasing experience. The United States is now included as a location for businesses to register on the official TikTok Shop Seller Center website. These companies will soon be able to sell their products directly through the TikTok app, indicating that the app and its Chinese-based owners ByteDance intend to avoid competing e-commerce behemoths like Amazon while retaining consumers on the platform. Semafor was also informed by an unnamed source with knowledge of the situation that TikTok began testing the TikTok Shop this week in the United States and that international vendors will soon list their products on TikTok Shop as well. The service is already accessible in the UK and a few Southeast Asian nations, including Vietnam, Thailand, and Indonesia. TikTok

A TikTok spokesperson told Gizmodo: “We are always guided by demand and exploring new ways to enhance the TikTok experience. We’ve seen the positive impact of TikTok Shop, and we’re excited to continue experimenting with this new commerce opportunity to support businesses of all sizes and enable our community to discover and engage with products they love.” This endeavor appears to be a part of "Project Aquaman," a campaign to transform the app into a sort of bazaar for online retail where influencers operate their own shopping stall through their creator account, despite the name sounding awfully fishy. China is a key hub for a particular livestream shopping experience where well-known creators promote goods and provide discounts to their hordes of fans. It has grown into a multi-billion dollar industry there, and if TikTok is successful in popularizing it in the United States, it could be very profitable.

By Monica Green

I am specialised in latest tech and tech discoveries.

TikTok Planning To Launch In-House Shopping Store

Walmart's GenAI Search Engine: Challenging Google's Dominance in Retail Search

Introducing the MSI Claw Handheld: Your Ultimate Gaming Companion

Uber Increases In-App Ads, Prompting Mixed Reactions from Customers

Apple's iOS 18: A Leap into the AI Era

Google's Regular Pixel 8 Won't Get Gemini Nano AI

MacBook Air M3 Makes Amends for M2's Storage Blunder

Samsung Unveils the Galaxy M15 5G

Elon Musk's xAI to Open-Source Chatbot Grok

Contra: Operation Galuga - A Modern Run-and-Gun Classic

Musk Confirms X's TV App Arrives This Week

YouTube Focuses on Streaming Experience: Longer Ad Durations but Fewer Interruptions

Amazon's New AI Image Generator allows AI-driven image editing with invisible watermarking

Google Chrome Browser Toolbar: A Guide to Customizing It

Latest WhatsApp Update Makes Your Phone Calls More Secure

Microsoft Launches Loop in Public Preview Today

Google rolled out its AI Features for Gmail, Docs, and more