Twitter Intends to Begin Charging $20 Monthly for Verification
October 31, 2022 By Raulf Hernes
(Image Credit Google)
Elon Musk, who now owns Twitter, has issued his first ultimatum to his staff: either meet his deadline to establish paid verification on Twitter or quit.
According to the reports, the instruction is to convert Twitter Blue, the company's optional $4.99 per month subscription that unlocks more services, into a more expensive subscription that also validates users.
The new Twitter Blue subscription will cost $19.99, as of right now, according to Twitter.
Verified users would have 90 days to subscribe under the existing arrangement in order to keep their blue checkmark. Workers on the project were informed on Sunday that they have until November 7th to launch the feature or they risk being fired.
In the months before his acquisition, Musk made it plain that he planned to change the way Twitter validates accounts and manages bots. He tweeted on Sunday that "the entire verification process is currently being revised."
The initial information that Twitter was considering charging for verification came from Platformer's Casey Newton.
By the time of publication, a Twitter spokeswoman had not responded to a request for comment.
Musk has acted rapidly to make changes at Twitter, modifying the homepage for logged-out users just three days after becoming "Chief Twit."
He's contemplating mass layoffs of middle management and engineers who haven't recently added to the code base with the assistance of Tesla engineers he's hired into Twitter as consultants.
Managers have already started compiling names of staff members to lay off, and the cuts are anticipated to start this week. Since Musk guides on Thursday evening, those assigned to carry out his ideas have remained over the weekend and into the wee hours.
The Twitter Blue membership became publicly available over a year ago as a way to read articles from some publishers without ads and make other changes to the app, such as changing the color of the app's icon on the home screen.
Advertising continued to make up the vast bulk of Twitter's revenue in the few quarters after that launch that it declared results as a publicly traded company. Musk wants subscriptions to increase to account for half of the business's total income.