Why Uber Customers Annoyed With Push Notification Ads?

November 02, 2022 By Alberto Mesti

(Image Credit Google)

Adding push notification ads to the platform is currently being tested by the Uber app. Users wanted this function to disappear, yet the corporation surprise displayed it without any justification. Gizmodo reported earlier this week that a number of iPhone customers are dissatisfied with the advertisements they see in their push notifications. According to several screenshots posted on Twitter, the Peloton app is featured in the adverts as part of an Uber app promotion. Although a push notification advertisement is one approach for a business to advertise its goods or services, customers won't view it in the same manner. [caption id="attachment_58214" align="aligncenter" width="1600"] Uber Push Notification Ads

Image: 9to5mac[/caption] Uber may currently be assessing the viability of the advertisements on the Uber app. Uber users are currently unsure of whether they will soon continue to receive push apps on their cell phones. Also Read: Ex-Uber security chief found guilty of concealing data breach in 2016 Uber's Noah Edwardsen responded in an email: "This was a small test, and customers can always modify their mobile notification settings under Privacy and then Notifications in the app”. Uber hasn't yet provided all the information on the push notification ads, but it has already launched the first test to see how it works. Following Uber's announcement that it would flash adverts for Uber Eats, push notifications now contain commercials. The ride-sharing company was testing the waters at the time to determine if the advertisements might alter the preferences of the users. uber security breach

Uber wants to use advertisements to promote businesses and strengthen its relationship with consumers, according to Mark Grether, general manager of the company's advertising section. As of now, users have disliked getting invasive ad notifications from the Uber app. Long-term, it will be advantageous to the business, but it won't mend relations with customers. You may turn off the notifications in Settings if you find this unpleasant, according to Gizmodo. Once you see "Offers," simply go to the Uber app and deactivate it.

By Alberto Mesti

Introvert. Eccentric at times. A fashion enthusiast, designer and writer. Lives for the drama, hates being at the centre of it. Can be best described as \'wannabe modern day Lady Whistledown\'.

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