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What is crowdfunding marketing?Crowdfunding marketing is a promotional tactic to raise funds before, during, and after your crowdfunding campaign. Crowdfunding marketing involves getting your reach to a large number of people to raise funds for your project with smaller contributions, approaching just a few wealthy investors for larger contributions. In order to increase the no of backers and pledges on your campaign, you must reach a specific audience. The audience which is willing to invest in your idea or prototype. There are multiple ways to reach these like-minded people. You must build a community for your project to spread the word to the people who sport the same niche. You can use the following steps to make your crowdfunding journey a great success:
- Create your team. Don't go into this thinking you can do it solo.
- Build a buzz
- Get professionals on board
- Use quality images.
- Get a video made
- Don't stoop to begging
- Great customer service
What is Indiegogo marketing?You can resort to the following technics to scale up your Indiegogo marketing. Indiegogo is the most famous Crowdfunding platform for tech-related products. As the name suggests Indiegogo marketing is advertisinging your campaign on multiple channels to get more sales or backers. Here are some proven methods to promote your Indiegogo campaign.
- Email Marketing
- Buying advertisements
- Social media marketing
- Creating an Indiegogo referral
- Making an Indiegogo secret perk
- Promoting products to online communities and influencers
- Doing PR outreach
What is Kickstarter marketing?Kickstarter is a crowdfunding platform focusing mainly on creative products like art, music, film, etc. It takes 5% processing fee. Marketing Kickstarter campaigning starts a few months before the product launch. The following steps can result in a successful Kickstarter marketing campaign:
- Create a landing page design
- Maximize your email sign-up
- Spread the word
- Use the online community as a platform to muster promotional and financial support
- Launch social media and traditional media campaign
- Extend outreach to journalists