Bugatti has discussed a second model line for over a decade. 2009's Galibier 16C concept hinted at a sedan.

Former CEO Stephan Winkelmann focused Bugatti’s attention on a second model line of battery-powered SUVs during his tenure as CEO.

In 2016, Winkelmann's predecessor, Wolfgang Duerheimer, revealed four options for Bugatti's second model line: a sedan, a SUV, a more economical supercar, and an electric vehicle.

SUVs are becoming more popular, so it makes sense for Bugatti to make a high-riding car. In September, Ferrari came out with the Purosangue.

The quad-turbo 8.0-liter W-16 engine that debuted with the Veyron won't continue; Bugatti is focusing on hybrid powertrains.