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A Search Hack on Google Gets an Upgrade
August 05, 2022 By Monica Green
(Image Credit Google)
Google's blog post announcing the change
In the blog post, Google also gave an example of searching for "Google Search." According to the blog post, in the second search result, the quoted text appears on the page in the alt text of an image on that page. Thus, even if quoted searches do not appear in the standard text of a page, they will now appear in the snippet below the search results. Moreover, previously, snippets under the search results for quoted searches did not show where they appear on a page. Yonghao Jin, a software engineer at Google, explained in the blog post the reason for that and why they made the change -"In the past, we didn't always do this because sometimes the quoted material appears in areas of a document that don't lend themselves to creating helpful snippets. For example, a word or phrase might appear in the menu item of a page, where you'd navigate to different sections of the site. Creating a snippet around sections like that might not produce an easily readable description. We've heard feedback that people doing quoted searches value seeing where the quoted material occurs on a page rather than an overall page description. Our improvement is designed to help address this."
Some tips to remember when searching a quoted text
Furthermore, the blog post also mentioned some caveats on how quoted searches work. For instance, they may match the content that isn't readily visible on a page, like meta description. In addition, "quoted material might appear on a page when Google crawled it before, but it no longer exists on the current page." Also, Google will not bold quoted searches appearing only in title links and URLs. Plus, they will not appear in web page snippets. Additionally, "web page snippets might not show multiple quoted terms." Lastly, the search engine will bold quoted content in webpage snippets only on the desktop. Thus, it will not work for mobile results, snippets for recipes or videos, and special modes such as image or news searches.Leave a Reply
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