Apple to Launch New MacBook Air Models with M2 and M3 Chips at WWDC 2023

source: Bloomberg Apple is reportedly set to announce two new MacBook Air models at the Worldwide Developers Conference (WWDC) in June 2023. The new laptops will feature the company's latest M2 and M3 chips, with significant improvements over previous models.

New MacBook Air Models with M2 and M3 Chips

The new MacBook Air models will come in both 13-inch and 15-inch sizes, and will feature the latest M2 and M3 chips. These chips are expected to provide significant performance boosts, with faster speeds and better battery life compared to previous models.

Design and Display

In addition to improved performance, the new MacBook Air models are also expected to feature redesigned casings with thinner bezels and a new color option. The laptops will continue to offer the lightweight design and portability that has made them popular among consumers.

Performance and Battery Life

One of the main benefits of the new M2 and M3 chips is their improved performance and power efficiency. Apple is expected to focus on these areas with the new MacBook Air models, providing users with a laptop that can handle demanding tasks while still providing all-day battery life. [caption id="attachment_152321" align="aligncenter" width="1200"] source: The New Consumer[/caption]

Apple's Shift Away from Intel Processors

The introduction of the new MacBook Air models with M2 and M3 chips is part of Apple's broader strategy of gradually phasing out its use of Intel processors. The company has already made the switch for its MacBook Pro and iMac product lines, with positive results in terms of performance and power efficiency. Also read: M3 chip to be used in iMac 2023; TSMC is still working on the chips The launch of new MacBook Air models with M2 and M3 chips at WWDC 2023 is expected to be a major announcement for Apple. With improved performance, battery life, and design, the new laptops are likely to attract a lot of attention from consumers. As Apple continues to shift away from Intel processors, the M-series chips are set to become an increasingly important part of the company's product lineup.