ASUS ROG Ally: Competitively priced Steam Deck gaming handhelds powered by AMD Zen 4 and RDNA 3 are coming shortly

Photo Credit: overkill.wtf Only a few weeks after originally hinting at the device, ASUS has hinted that its first Windows gaming handheld may already be here. Despite having an AMD Zen 4 and RDNA 3-based APU, the ASUS ROG Ally is also now anticipated to be priced at Steam Deck levels. Since ASUS teased the ROG Ally, a Windows gaming portable that was previously believed to be an April Fools' Day joke, only two weeks have passed. Later, Dave Lee and Linus Sebastian made a number of ROG Ally information public using pre-production models, with ASUS marketing the product as an enhanced Steam Deck. Photo Credit: Insider Gaming Sebastian stated at the time that ASUS would confirm availability and pricing in a short period of time. The Phawx reported that the device's release was planned for October, but it appears like ASUS is eager to move up the date. Although a release date has not yet been announced, ASUS has suggested via its ROG Global Twitter account that the ROG Ally might be released earlier than anticipated. Also Read: ASUS ROG Ally: A Closer Look at the Handheld Windows Gaming Portable The business has also stated that the ROG Ally will be released globally. The same article suggests that ASUS gave the North American launch priority over others, with Best Buy possibly serving as the exclusive launch retailer. The Phawx reports that ASUS is now aiming for a US$650-US$700 launch pricing rather than the up to US$800 that was previously anticipated. In other words, it appears that ASUS intends to price the device competitively with the most costly Steam Deck setup while undercutting comparable Windows gaming handhelds like the GPD Win 4 and AYA NEO 2.