Meta announces generative AI features for advertisers to help them create campaigns

Image credit : Search Engine Journal Today, Meta launched an AI Sandbox for advertisers, text-based background production, image cropping for Facebook or Instagram advertisements, and alternative copy creation. The first feature enables businesses to create various iterations of the same copy for various audiences while attempting to maintain the ads' primary message's similarity. The background generating function makes it simpler to build various marketing elements. Last but not least, the image cropping feature aids businesses in producing images in various aspect ratios for various platforms, including social posts, stories, and brief films like Reels. According to the business, certain advertising currently have access to these functionalities, but more advertisers will have access starting in July. “Currently, we’re working with a small group of advertisers in order to quickly gather feedback that we can use to make these products even better. In July, we will begin gradually expanding access to more advertisers with plans to add some of these features into our products later this year,” it said in a blog post. [caption id="attachment_171311" align="aligncenter" width="1000"] Image credit : Visual Capitalist[/caption] Meta’s announcement comes after the company’s CTO Andrew Bosworth said last month that the company was looking to use generative AI tech for ads. “[I] expect we’ll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth told Nikkei Asia in an interview at the time. For Q1 2023, Meta recorded favorable quarterly performance. For the first time in three quarters, the company outperformed analyst predictions and reported year-over-year revenue growth. While the digital behemoth has begun developing various AI capabilities, Mark Zuckerberg stated that it hasn't wavered from its commitment to the advancement of the metaverse. Also read : Google introduces “Privacy Sandbox,” a new Android and Chrome tracking mechanism Some ad tech businesses are significantly investing in it even though Meta is just offering a few lightweight generative AI tools for advertisers. Omneky employed OpenAI's DALLE-2 and GPT-3 to produce advertisements when it presented at TechCrunch Disrupt the previous year. In addition, Movio, which has funding from Sequoia Capital China, IDG, and Baidu Ventures, uses generative AI to produce marketing videos.