Microsoft to Share Bing Chatbot Ad Revenue with Publishers

source: Interesting Engineering Microsoft has announced that it will share ad revenue generated by its Bing chatbot with publishers. The move is part of Microsoft's efforts to expand the use of chatbots and increase engagement with its Bing search engine.

How It Works

The Bing chatbot, which was launched last year, provides users with quick answers to their queries using natural language processing. The chatbot can also provide personalized recommendations based on the user's search history and preferences. Under the new revenue sharing model, publishers will be able to monetize their content by placing ads within the Bing chatbot. Microsoft will share a portion of the ad revenue generated by these ads with the publishers.

Benefits for Publishers

The new revenue sharing model is expected to benefit publishers by providing them with a new source of revenue. It also allows them to reach a wider audience by leveraging the Bing chatbot's user base.

Benefits for Microsoft

The move is also expected to benefit Microsoft by increasing engagement with its Bing search engine and boosting the use of chatbots. Chatbots are becoming an increasingly popular way for companies to interact with customers, and Microsoft is positioning itself as a leader in this space. [caption id="attachment_132799" align="aligncenter" width="1200"] source: Los Angeles Times[/caption]

Impact on the Industry

The move by Microsoft is likely to have an impact on the chatbot and search engine industries. It may encourage other companies to adopt similar revenue sharing models for their chatbots, and could lead to increased competition among search engines. Microsoft's decision to share ad revenue generated by its Bing chatbot with publishers is a significant development in the chatbot and search engine industries. The move is expected to benefit both publishers and Microsoft by providing a new source of revenue and increasing engagement with the Bing search engine. It remains to be seen how other companies in the industry will respond to this new revenue sharing model.