October Scary Fast Event: New Revelations By Apple

Apple held another event, this time with a spooky twist. They surprised everyone with a "Scary Fast" event, hinting at new chips to power their Mac computers. Our Apple expert, Brian Heater, predicted that a new 24-inch iMac and MacBook Pro refresh would be the main announcements, and he was right. The event featured Apple's new M3 chip lineup, which powered the showcased devices. There weren't any big surprises if you had been following the rumors.

New M3 Chips By Apple

The highlight of the event was the new M3 chips, which came in three flavors: M3, M3 Pro, and M3 Max. These chips were designed for the new 24-inch iMac and MacBook Pros. Apple focused on improving graphics performance, introducing hardware-accelerated features like ray tracing and mesh shading. According to Apple, the M3 renders graphics 2.5 times faster than the previous M1, and its CPU is 30% faster.

New MacBook Pro Models From Apple

Apple also introduced updated 14-inch and 16-inch MacBook Pro models, now available in a sleek Space Black color. These laptops are powered by the new M3 chips, with the 14-inch model offering a choice of all three M3 chip variants and the 16-inch model limited to the M3 Pro and M3 Max. Apple claims a 22-hour battery life on a single charge for both models, which are available for pre-order. Prices start at $1,599 for the 14-inch model and $2,499 for the baseline 16-inch model.

New M3 iMac

The iMac line got a refresh with the addition of the M3 chip, retaining the 24-inch form factor. It features a 4.5K retina display, a 1080p FaceTime camera, and a six-speaker system supporting Dolby Atmos and Spatial Audio. The new iMac is available for pre-order in various colors. The base model costs $1,299 with an 8-core GPU and 8-core CPU, while a $1,499 version offers a 256 GB SSD upgrade.

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A Sneaky iPhone Showcase

At the end of the event, Apple subtly mentioned that the entire event was shot on an iPhone and edited on a Mac, showcasing their tech capabilities. Note: If you want to watch the entire event again, you can find the archive on Apple's website via the YouTube embed provided.