Image credit : NME
More details regarding Sega’s proposed acquisition of Rovio, the company behind the Angry Birds video game, have been revealed.
Sega stated last month that it would buy Rovio for £624,937 million with the goal of expanding its gaming library on mobile devices.
NME attended a news briefing today (May 2) where executives from Sega and Rovio outlined the rationale for the acquisition.
There, Rovio CEO Alexandre Pelletier-Normand said that the acquisition would result in Sega bringing the Angry Birds franchise to consoles and personal computers.
The acquisition, according to Sega’s president of consumer games and transmedia Shuji Utsumi, will help the company overcome “challenges” it has had entering the international market for mobile games.
Utsuma emphasized that only 12% of Sega’s mobile game income originate outside of Japan, as opposed to 80% of its profits from console games.
According to Utsuma and Sega CEO Haruki Satomi, Sega sees the acquisition of Rovio, which is best known for creating the Angry Birds mobile game franchise, as a method to enter the global market for mobile gaming.
“Rovio has a strength we do not have,” Utsuma said, confirming that the acquisition will see Rovio move Sega’s current game properties to mobile.
Sega is well known for titles like Sonic the Hedgehog, Persona, Total War, Football Manager, and Like A Dragon, though specific plans for Rovio-created Sega games have not yet been determined.
The CEO of Rovio, Alexandre Pelletier-Normand, said it was “exciting to think about” what Rovio could accomplish with Sega’s current properties.
In a “very competitive” industry for mobile games, he continued, partnering with a well-known, established brand like Angry Birds was a “big advantage” in this particular scenario.
Also read : Angry Birds Creator Rovio Partners with Sega in Multi-Million Dollar Deal
Rovio removed the first version of Angry Birds from app stores earlier this year because its popularity was “negatively impacting” its other games.
Following attempts to unionize the company, Sega of America has revealed that it is “investigating and considering” its options.