Earlier this year, Google changed its Chrome logo for the first time in eight years. Additionally, the new logo has very minute differences from the previous one. For instance, it lacks shadows, has slightly different proportions, and has brighter colors.
However, before deciding upon the current google Chrome logo, Google experimented with numerous designs. Some included entirely different shapes, whereas some separated the colors with white borders. Thomas Messenger, a visual designer at Google, revealed, “In the exploratory phase, we tried all kinds of ideas; softening corners, different geometries, whether or not to separate the colors with white. We also tried options that further departed from the overall shape we’ve been using for the past 12 years.”
For instance, one design could have given the Chrome logo a more burnt orange look, similar to Mozilla’s Firefox browser. Fortunately, Google eventually decided on a subtle redesign, keeping all the four recognizable colors of the Chrome icon in place. In addition, Messenger stated they knew how much users liked Chrome’s colors and circular design. Thus, they “decided not to deviate too much from that.”
However, the company experimented with various color, gradient, and proportion changes in different contexts. Therefore, creating OS-specific customizations. So, on Windows 10 and 11, the Chrome icon has more gradient. On the other hand, the logo has brighter colors in Chrome OS without gradients. Besides that, the icon has a more 3D look on macOS, matching the rest of Apple’s operating system.
Google is not ruling out the possibility of bringing back the 2014 Chrome logo. Elvin Hu, a user experience interaction designer at Google, says, “Never say never! We’ve investigated custom app icons and found that each platform has different levels of support for it. So maybe one day we will bring it back as an option on platforms that support it.” Until then, let’s enjoy the new subtly different Chrome logo!