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YouTube TV intensifies its efforts to acquire the NFL Sunday Ticket rights

(Image Credit Google)
Google's YouTube TV has been working harder to add NFL Sunday Ticket to their sports services as they try to close the deal.  NFL evaluates a number of streaming services before settling on a partner for NFL Sunday Ticket's media rights as it moves to a new location in 2023.  NFL Sunday Ticket was previously a part of DIRECTV. As of right now, YouTube TV might win. Has YouTube TV added the NFL Sunday Ticket? Since the NFL stated that it would be looking for a new home in 2023, a number of streaming services have expressed interest in acquiring the NFL Sunday Ticket rights. Apple TV+ has been discussed as the streaming service that could land this agreement, according to 9To5Google. However, nothing has been determined by the two parties as of yet, and the waiting game is going nowhere. [caption id="attachment_66100" align="aligncenter" width="1500"]NFL Brace Hemmelgarn/USA Today Sports, via Reuters[/caption] As a result, YouTube TV is now the front-runner, which is not surprising given how hard it is working to get the agreement.  Along with Amazon, Disney's ESPN is another option on the list and is thought to be a serious candidate to win the rights. Reports claimed that many experts and executives have been closely following the discussions for the Sunday Ticket since live sports are one of the only remaining services that are keeping traditional television alive. Regardless matter who places the highest bid, how much the purchase will cost, or how it will be structured, it will undoubtedly have an impact on the whole sports, media, and other technology industries. NFL According to the same report, Apple TV+ is scaling back its efforts despite being the market leader among its rivals as a result of the NFL's promoted included bundles. In addition, a senior executive affirmed that both parties are accustomed to having their way during discussions, which may be the reason why none of them is on board. According to reports, the decision regarding Apple pulling out of the agreement has not yet been made. However, Google's YouTubeTV will undoubtedly overtake other candidates to win this deal. The annual value of the Sunday Ticket arrangement is predicted to range between $2.5 billion and $3 billion.

By Alberto Mesti

Introvert. Eccentric at times. A fashion enthusiast, designer and writer. Lives for the drama, hates being at the centre of it. Can be best described as \'wannabe modern day Lady Whistledown\'.

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