(Image credit- Bloomberg.com)
BMW’s most recent MINI Cooper model demonstrates how classic design cues can coexist with cutting-edge electric technology, maintaining its heritage while paving the road for an all-electric future.
The MINI Cooper SE made a debut to enter into the second generation and will now be joined by the all-new Countryman EV.
Stefanie Wurst, the CEO of MINI stated in a press release that” With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI.”
The Nex-Generation EVs
This contemporary interpretation of the iconic MINI design is dubbed “charismatic simplicity.” It does this by emphasizing unique features through a simple and straightforward design language.
Oliver Heilmer, the head of MINI Design, said: “We have created our own new design language, defining our DNA, inspired by our heritage. Our term for it is “Charismatic Simplicity.”
Also, its goal is to create a design that offers each new MINI model a distinct personality and is distinguished by a simple, straightforward design language that is naturally centered on the core elements of the brand.
With short overhangs, a small bonnet, and a long wheelbase, the exterior design maintains the signature MINI proportions, giving it a distinctive and sporty look.
MINI Cooper’s contemporary aesthetics are enhanced by flush door handles and streamlined exterior details, which draw attention to the body paint finish and iconic BMW MINI features like the three-part division of the vehicle body and contrasting roof.
The front end keeps the conventional circular headlamps and grille but switches out the chrome parts for an octagonal grille with Vibrant Silver highlights.
The LED lights have distinctive characteristic modes that give the front a new glow. The absence of chrome accents in the front headlights gives them a sharp expression and an athletic appearance.
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The notion of simplification and clarity is carried over to the side view. With the circumferential Black Band gone, the body color now commands attention. Black sills increase aerodynamics while giving the appearance of a grounded surface.
The rear part has vertical light clusters that resemble vintage MINI lights and flush rear lights. The rear has a strong and sporty appearance that is enhanced by a distinct shoulder portion and a black handle strip.
There are four trim levels for the all-electric MINI Cooper: Essential, Classic, Favoured, and John Cooper Works. Each focuses on modernism and character while offering distinctive features and design aspects.
The basic interior design has a spherical instrument cluster in the center and a distinctive toggle bar below, echoing the famous interior of the classic Mini. For the first time, textile surfaces are incorporated into the curved dashboard, creating a cozy and inviting ambiance.
The driver’s field of vision is improved with a head-up display option since it eliminates the requirement for an additional dashboard display. The spacious front seats give off an airy feeling, and a panoramic glass roof is an option for more light.
With seats available in basic and JCW variants, side lighting contributes to the interior’s particular ambiance. With a rear seat that can be folded in half and back again at 60:40 to increase the luggage space, the back gives the most comfort and versatility.
Meanwhile, BMW’s all-electric MINI Cooper blends vintage charm with modern innovation while maintaining its iconic look and embracing an electric future.