Netflix Plans to Expand Paid Password Sharing in Q1

It may soon be necessary for you to make a payment if you continue to use someone else's Netflix account for free. In its most recent quarterly financial report, Netflix stated that it would be expanding its "paid sharing" program by the end of March 2023. One Netflix account is plenty for one home, in case you haven't already noticed the changes. However, you'll be able to purchase extra homes for a few dollars a month, which is less than the price of a full Netflix subscription. According to Netflix, the continued usage of shared accounts by more than 100 million households "undermines our long-term ability to invest in and develop Netflix, as well as build our business." For perspective, as of the end of 2022, Netflix reported having 231 million customers. [caption id="" align="alignnone" width="1280"] Photo Credit: YouTube[/caption] While Netflix says "members in many countries will also have the option to pay extra," the plan to "start rolling out paid sharing more broadly" wasn't more specific than that. However, it has been available in Chile, Costa Rica, and Peru for a while, with the option to add additional homes for about $3 per month. In order to move more people to their own accounts, there was a slightly modified initiative in Argentina, the Dominican Republic, El Salvador, Guatemala, and Honduras. Users of the primary account or the extra households, according to Netflix, will still be able to use the service when abroad. Due to the paid sharing system being more widely available, Netflix stated that it actually anticipates a slight decline in its numbers in the near future. [caption id="attachment_74703" align="alignright" width="1200"] Netflix[/caption] "Near term engagement, as measured by third parties like Nielsen's The Gauge, could be severely impacted," Netflix said. "When we work through this transition and as some borrowers quit viewing either because they don't convert to extra members or full paying accounts." However, we anticipate that the pattern will follow that of Latin America, with engagement increasing over time as we continue to produce a fantastic lineup of programming and borrowers join up for their