Tesla launches EVs in Thailand to take on Chinese rivals

December 08, 2022 By Aaem Joshi

(Image Credit Google)

According to a report, Tesla has begun selling its Model 3 and Model Y vehicles in Thailand at costs intended to compete with rivals like China's BYD. The Siam Paragon mall in Bangkok hosted a sizable exhibition highlighting the EV giant's expansion plans. Customers from the nation of Southeast Asia can now begin placing online orders, with deliveries beginning in the first quarter of 2023. Automakers are increasingly concentrating on Southeast Asia, which has a market of more than 600 million consumers, in an effort to boost sales, particularly of electric vehicles. In addition to other advantages like wireless software updates, Tesla said that the vehicles would be equipped with the most latest satellite navigation systems. The EV industry is now promoting its Performance and Long Range Model 3 models, as well as three different Model Y iterations. According to Tesla, the price of one of their electric vehicles would be between 1,76 million and 2,5 million Thai baht ($50,001 to 71,000). By the end of March, the manufacturer anticipates at least 10 Supercharger stations and Service Centers to be operational in Thailand. [caption id="attachment_67257" align="aligncenter" width="1200"] Tesla Model 3

Image credit: Tesla[/caption] After Nissan Motor Co. and BYD established their companies in the nation before Tesla began its sales, Thailand now seems to be a desirable EV hub in the Southeast Asian region. Mercedes, a similarly powerful automaker, is anticipated to soon disclose EQS450+ sales in the nation. According to Nithi Thuamprathom, an automotive specialist at Auto Life Thailand, the introduction of Tesla is anticipated to significantly increase the EV market in Thailand. This is partly attributable to Tesla's aggressive price strategy and solid brand recognition, which offer it an advantage over other Chinese competitors like BYD. Tesla closes its flagship location in Beijing, China

Tesla closes its flagship location in Beijing, China

According to Reports, Thailand is the fourth-largest auto assembly and export hub in Asia for companies like Toyota and Honda. It produces between 1.5 million and 2 million vehicles annually, with around half of them going overseas. In the first ten months of 2022, 7,000 new battery EVs were registered, up significantly from the 2,000 in the same period the year before, according to the Thailand Automotive Institute. However, fuel-based automobiles continue to rule the Thai market, particularly those produced by Japanese companies. By 2030, the Thai government anticipates that at least 30% of all vehicles will be electric. To further develop the EV market in Thailand, state-owned energy business PTT Group and Foxconn recently established a $1 billion joint venture.

By Aaem Joshi

I am a Journalist who loves digging up stories that remain unheard. Strongly Believe in the knowledge of the social world.

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