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Apple Is Planning to Show Ads in Maps App in the Coming Year

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According to Bloomberg's Mark Gurman, the tech giant Apple plans to show search ads on its iPhone Maps app starting next year. Reportedly, in his newsletter, Bloomberg's Mark Gurman said that he believes the engineering work is already in progress. Gurman stated in the subscriber-only version of his Powe On" newsletter today, "I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year." Apple maps   The report claimed that ads in the Apple Maps app would not be the conventional banner ads you see on websites but instead paid search results. Also, they will be more like paid search results which a restaurant or a business will pay for to appear near the top of the results when a user searches in the Maps. However, apps like Google Maps and others have already acquired a similar search advertising model. For instance, a fast food restaurant could endow Apple to materialize near the top of the suggestions when a user searches for "burgers" or "fries." Substantially, Apple already displays similar search ads in the App Store, where developers pay to have their app contrived on the search page.  Also, Apple News shows banner ads, but it is a paid subscription service available in selected countries. Apple maps   Apple is also planning to show ads in the App Store's "Today" tab and a new "You Might Also Like" at the bottom of app listings, while banner ads are displayed in Apple's News and Stocks apps. Last week, Gurman said Apple plans to expand its advertising business progressively. In his newsletter, Gurman further noted that Apple's advertising division generates about $4 billion in revenue per annum and that Apple's advertising chief Todd Teresi wants to increase that figure to at least $10 billion annually over time.

By Jozeph P

Journalism explorer, tech Enthusiast. Love to read and write.


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