Apple's AI Shopping Spree: A Tech Giant's Quest for Dominance
February 12, 2024 By Alberto Mesti
(Image Credit Google)
Apple is acquiring AI firms at a quicker rate than its competitors, Google and Meta, to take over the artificial intelligence space. Apple positioned itself as a leader in the competition for AI supremacy by purchasing an estimated 32 AI businesses in 2023 alone, demonstrating an astounding display of strategic foresight.
This aggressive action is a premeditated power play, not just a shopping binge. Apple wants to be ahead of the curve in the rapidly changing tech industry by seeing and investing in the next major AI innovations before anybody else does. Edith Reads and other financial analysts are impressed by Apple's proactive strategy, emphasizing how it's "strategically positioning itself for forthcoming tech innovations" while rivals concentrate on well-established AI firms.
Apple obtains access to elite personnel, cutting-edge technologies, and priceless intellectual property by purchasing these firms. This keeps them ahead of the curve by enabling them to establish a presence in key AI domains including expression recognition, video compression, and voice assistants.
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Do you recall the clever Siri speech assistant? Its improvements may be owed to Apple's 2020 acquisition of Voysis, a voice assistant-focused business. Likewise, WaveOne's 2023 acquisition of video compression technology may power the upcoming iPhone and Apple Watch models.
However, Apple isn't merely catching up. They're concentrating on early-stage companies, making predictions about AI's future, and making sure they're at the forefront of ground-breaking discoveries. What may ultimately give them the advantage is this strategic insight.
Although Apple has not disclosed their precise ambitions for these acquired technologies, rivals such as Google and Samsung have already demonstrated cutting-edge AI capabilities in their devices. The strain is on, and the mystery is heightened by Apple's tendency toward secrecy.
According to analysts, Apple has been acquiring startups at an unrelenting rate, averaging two to three each week in recent years. Their relentless pursuit highlights their goal of taking the lead in the AI race and making rivals scurry to catch up.
There's no denying that Apple will play a key role in the impending massive upheaval of the AI world. It remains to be seen if they will be successful in their drive for domination, but one thing is certain: the tech community will be closely observing.
By Alberto Mesti
Introvert. Eccentric at times. A fashion enthusiast, designer and writer. Lives for the drama, hates being at the centre of it. Can be best described as \'wannabe modern day Lady Whistledown\'.
