Meta concedes that it has not yet created a successful VR application from scratch

November 22, 2022 By Prelo Con

(Image Credit Google)

Legal proceedings between Meta and the US antitrust agency FTC are ongoing. And it's using an unorthodox defense to support its position. The FTC opened an inquiry into Meta towards the end of 2021 and halted the acquisition of VR studio Within, which creates the popular fitness app Supernatural. In October 2021, Meta made the transaction public. Just under two years ago, Meta purchased the Beat Saber development team, the best-selling VR title that sparked the 2018 VR fitness craze. The FTC claims that Meta is attempting to monopolize the VR fitness market through these purchases. What You Can Expect To See in Metaverse

Deputy Director of the Office of Competition John Newman stated over the summer, "Meta is trying to buy its way to the top rather than competing on the merits." He declared that the FTC had filed a complaint and would pursue "all applicable remedy" to stop the "illegal purchase." Attorneys outline the rationale behind Within acquiring Meta in Meta's defense submission, which is readily accessible online. The company has no fitness experience, has few valuable VR developer resources, and has never successfully created VR software from scratch, among other problems, according to court documents. Because of this, Meta did not even try to create its own VR fitness app.

Brutal. ? This is Meta arguing that "Meta has [...] no history of successfully building VR apps from scratch."; from its response brief in the Within case. (https://t.co/s3nPZN0xFb) pic.twitter.com/IbkpthbZxk
— NyaVR (@nya_vr_) November 14, 2022

When Meta's VR apps have proven successful, they have always been acquired, either by Meta or their developers. Since late 2019, the corporation has purchased nine VR studios, including Within, whose acquisition is presently on hold. Meta's argument has two possible interpretations, one of which could be favorable to the FTC. Even while the acquisition is a far simpler route to the top of the VR fitness market, Meta would undoubtedly have the means to construct a development team, despite what some people have claimed. Meta isn't known for its inventiveness. Instead, it has a reputation for ruthlessly stealing ideas from rivals and purchasing early-stage potential firms. The foundation for Mark Zuckerberg's social media oligarchy was laid by the purchases of Instagram and WhatsApp. If the Metaverse does end up being the Internet's replacement and the next wave of social technology, the FTC does not want to make the same mistake again.

By Prelo Con

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