New, More Expensive iPhone May Arrive, But It's Not a "Ultra!" What Sets Pro and Pro Max Apart?

There might soon be a new, more expensive iPhone. Mark Gurman, a dependable Apple supporter for Bloomberg, disclosed this information. The computer industry behemoth maker reportedly intends to rebrand its Pro Max category as "Ultra." Gurman asserted that Apple had a new strategy in mind. The iPhone manufacturer is anticipated to offer another top-tier model in addition to the Pro and Pro Max tiers rather than making the tier modification mentioned above. [caption id="" align="aligncenter" width="1200"] Image credit- Cashify[/caption] Customers may see it in the next iPhone 16 range or other newer iOS smartphone devices if this is accurate. It might be the first iteration without a charging port, according to Gurman. A quicker chip, a bigger screen, and better camera features could also be found in this top tier, he added. Also read: TSMC is preparing to manufacture Apple’s 3nm chips, which are expected in 2023 We should currently treat this news with caution because the company has not yet confirmed it, and the specifics are merely conjecture. The best course of action for you as a customer is to wait for Apple's official pronouncements. Can Apple Users Afford It? Many people were eager to get the iPhone 14 series when it was first introduced by Apple. However, several customers complained that the iOS smartphone lineup resembled the earlier models. [caption id="" align="aligncenter" width="1200"] Image credit - CNET[/caption] Even some of them claimed that the improvements were merely software upgrades. Despite this, Apple CEO Tim Cook is optimistic that customers will spend more money to get more sophisticated iPhone models. According to Cook's quote in a Mark Gurman report for Bloomberg, "I think people are ready to really stretch to get the finest they can buy in that category." He continued by saying that the iPhone had already assimilated into people's daily lives. Along with the future higher-tier, Apple is also working hard to get its newest iOS smartphones on the market.