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Samsung's OLED Mystery: QD-OLED or WOLED?

(Image Credit Google)
Samsung used to have a clear message about its OLED TVs employing quantum dots (QD-OLED), but now it's less apparent than before. In their 2024 portfolio, the business is apparently combining WOLED and QD-OLED panels, and it will not state clearly which technology each TV in the lineup utilizes. Customers may become frustrated and perplexed as a result of this lack of openness. In the past, Samsung marketed QD-OLED as a better option than conventional WOLED (white organic light-emitting diode) panels since they had higher brightness and richer colours. However, there is no obvious differentiation from Samsung itself among their 2024 models, like as the S90D, which comes in several sizes and may use WOLED or QD-OLED technology. Experts speculate that LG Display, Samsung's rival in the OLED production market, may have requested this action to prevent WOLED from being portrayed as inferior. Furthermore, Samsung may think about selling the S85D, its most affordable OLED TV, exclusively with WOLED. This lack of transparency poses several problems:
  • Confusion for consumers: Many consumers purchase TVs based on brand information or internet sellers, and they may not be able to tell the difference between WOLED and QD-OLED. Uninformed purchasing may result from this unclear labelling.
  • Downplaying innovation: The differences between QD-OLED and WOLED indicate important technological developments and a healthy level of competitiveness in the display industry. Samsung's lack of comment on the issue might minimize these advancements.
  • Contradicting past claims: Back then, Samsung made a big deal out of using quantum dots in their televisions. They now appear to be contradicting their previous position in their messaging.
Based on technical specifications, several reviews have verified that certain TVs use either WOLED or QD-OLED; nevertheless, not all customers can take advantage of this method. Samsung's disorganized approach to OLED technology raises questions about openness and the possibility of misleading consumers. It remains to be seen whether this tactic is applied to other goods, such as OLED monitors, and how the market will be affected in the end.

By Prelo Con

Following my passion by reviewing latest tech. Just love it.


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